The SABRE Simulation9th Open Seminar was held on 20-22nd October, 2014 in Shanghai, China. The participants include: Mead Johnson Nutrition, The Coca-Cola Company, CPGJ-Pharm, Bayer Healthcare, TCL Group(T2 Mobile), Yili Group, Wrigley, OPPO, Pentair, Changan Automobile Company Limited, Monier Group and so on. More than 20 managers took part in SABRE Simulation.
Taught by Cameron Tipping, participants were divided into different groups. Each group took over the operation of different companies, made decision for 6 rounds and achieved the maximum net income through strategic planning.
The group consisting of Pentair, OPPO, Changan Automobile and BASF overwhelmingly won the final prize.
Here comes certain parts of SABRE Simulation:
1.Strategic Planning Process: Why do we need a strategy? Because the resource is limited and should be put into the most valuable place. This part includes: marketing SWOT analysis, discovering our division, strategy definition, strategy development and strategy execution. SWOT analysis focus on present, while the portfolio, segmentation and positioning strategy predict the future.
2.Segmentation: Purchase Intent Analysis. Based on the status of the product, the tactics is to find the target customers according to the product. Based on the future of the product, the strategy is to find out the most attractive part of the segmentation and to provide differentiated service for different customers. SABRE Simulation also provides the practical tools for segmentation analysis. Our seminar began with some thought-provoking segmentation cases: Why American Express could survive and develop despite the VISA and MasterCard expansion? How did Nike become the mainstream brand of the sports kingdom? Recognizing the importance of the segmentation, the participants had a thorough understanding of the 8 steps of the segmentation tool.
3. Positioning:How to
The ninth session of SABRE Simulation achieved great success in September.
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2014-11-06 17:00:10
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The ninth session of SABRE Simulation was held on 20-22nd October, 2014 in Shanghai, China. The participants include: Mead Johnson Nutrition, The Coca-Cola Company, CPGJ-Pharm, Bayer Healthcare, TCL Group(T2 Mobile), Yili Group, Wrigley, OPPO, Pentair, Changan Automobile Company Limited, Monier Group and so on. More than 20 managers took part in SABRE Simulation.
Taught by Cameron Tipping, participants were divided into different groups. Each group took over the operation of different companies, made decision for 6 rounds and achieved the maximum net income through strategic planning.
The group consisting of Pentair, OPPO, Changan Automobile and BASF overwhelmingly won the final prize.
Here comes certain parts of SABRE Simulation: 1.Strategic Planning Process: Why do we need a strategy? Because the resource is limited and should be put into the most valuable place. This part includes: marketing SWOT analysis, discovering our division, strategy definition, strategy development and strategy execution. SWOT analysis focus on present, while the portfolio, segmentation and positioning strategy predict the future.
2.Segmentation: Purchase Intent Analysis. Based on the status of the product, the tactics is to find the target customers according to the product. Based on the future of the product, the strategy is to find out the most attractive part of the segmentation and to provide differentiated service for different customers. SABRE Simulation also provides the practical tools for segmentation analysis. Our seminar began with some thought-provoking segmentation cases: Why American Express could survive and develop despite the VISA and MasterCard expansion? How did Nike become the mainstream brand of the sports kingdom? Recognizing the importance of the segmentation, the participants had a thorough understanding of the 8 steps of the segmentation tool.
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