On 21st-22nd Sep 2015, Eisai hold PSM pharm manager simulation for all their regional managers over the nationalwide. Eisai GM and all BU heads also took their 2-day to attend this program as team mentors.
PSM simulation scopes the regional strategy from 3 dimensions: External (MKT attractiveness), Internal (Busiss Strength) and ROI (decile). Participants are asked to apply their learnings into Day 2 workshop to dig out their regional growth opportunity and report to all his managers.